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May 25

Never Underestimate the Power of Branding

Every marketer knows that branding is important. But how often do we stop and consciously think about branding when preparing materials to go out the door?  Probably not as often as we should… the rule should be, think about it every time.  Here’s why.

The Benefits of Strong...

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Apr 20

Is Your Organization Guilty of “Me Too” Marketing?

Stuck in the Platitude Zone?

A quick look at advertising, marketing materials and websites shows that many are filled with platitudes. 



As a marketer it is all too easy to fall into the lemming trap.  Many marketers play it safe by saying the same things as their...

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Feb 16

Bet You Can't Answer This Question

Quick…What is Your Organization’s Vision and Mission?   

If you are like 70% of employees, you are not able to answer this question. 

And that’s a serious problem.

Why Do Vision and Mission Statements Matter?

Fact: Organizations with vision and mission statements outperform...

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