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Apr 20

Is Your Organization Guilty of “Me Too” Marketing?

Stuck in the Platitude Zone?

A quick look at advertising, marketing materials and websites shows that many are filled with platitudes. 



As a marketer it is all too easy to fall into the lemming trap.  Many marketers play it safe by saying the same things as their...

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Jan 26

Do Words Still Matter?

 At the start of the new year, marketers are flooded with lists predicting the most important industry trends. Most of these lists include adapting and integrating new technology to make digital marketing a more effective component in your media mix. The impact of the various new...

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