Vinaora Nivo Slider
May 25

Never Underestimate the Power of Branding

Every marketer knows that branding is important. But how often do we stop and consciously think about branding when preparing materials to go out the door?  Probably not as often as we should… the rule should be, think about it every time.  Here’s why.

The Benefits of Strong...

Read more

Aug 28

It Wasn’t About the Money

It's All About Branding

Last week Michael Jordan won an $8.9MM case in court against Dominick’s. He sued Dominick’s for the unauthorized use of his name and identity. Several reporters and judges dissed His Airness about bringing a trivial issue to court. Marketing types understand...

Read more